This Stops 99% of Startups From Making Money

When I started selling my first product, I made a mistake that almost killed my startup. I have to tell you about this because it could be costing you a lot of money right now.

And the worst part is that most startups make this exact same mistake.
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So give me a few minutes and I'll show you exactly what this big problem is, how to check if you have it too, and how to fix it in just a few minutes.

Most founders build their startups like this:

1. They build a product
2. Hit publish on their website
3. They hope for the best

Then they drive traffic through different marketing channels - like social media, ads, SEO, or they reach out to people directly. And it works. 1,000 visitors. 3,000 visitors. 5,000 visitors.

But after a few months, still zero customers. And they sit there and wonder: "Our product is excellent and super valuable, why don't we get any customers?"
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And here's where things get interesting - because I found a mistake that was so small, so insignificant, that it seemed impossible that it was causing this problem. But it was. Let me explain.

This was the first product I offered on my website - it was a persona course for startup founders to help them define their target audience.

Every day, about 100 people visited my sales page. But no sales. But as soon as I made this tiny change, sales went up. The problem was that I wasn't showing the real value of my product.

I was saying things like:  

• 3 hours of video
• Persona template and examples
• Marketing channel guide

People visited my sales page, but they didn't see how this solution would really help them. And if your visitors don't see the value immediately, they'll leave.

No matter how many leads you get, they won't convert.

So here is what I changed and what you need to do if you're struggling with sales. I call it The 3 levels of value communication.

The worst case is to do it the way I used to do it. You just list the features. You basically just describe what your product does.

Like 3 hours of video material, persona template or marketing channel guide. The issue was that when someone visited my sales page, they thought:

"Cool, but why should I care?"

Many startups do it like this. So that's the worst case.

The second level of value communication is to show the benefits of your product. So instead of just listing features, explain what users will get.

So, I rephrased it to:

• 3 hours of video material → 3 hours of detailed video lessons that walk you through everything you need to know, so you avoid mistakes.
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• Persona template → A simple, step-by-step template to help you target the right audience and make your marketing more effective.
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• Marketing channel guide → A guide that helps you find the best marketing channels to bring in more customers.

So people who visited the sales page understood the benefit. But still, showing the benefits is not enough.

🚀 Here's the pro tip: The less work your customers have to do to understand the value, the stronger your marketing will be. This is where the third level of my value communication comes in.

You translate those benefits into money. You basically show why people should care. You show tangible results. Here's how you do it - there are 3 ways. You either tell:
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✅ How much money your customers make
✅ How much money your customers save
✅ How much time your customers save

For example, if you offer an email automation tool, you could say:

By using our software ...
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→ you increase your email conversions by 20%, adding $10,000/year.
→ you reduce your email workload by 80%, saving $2,000/m in labor costs.
→ save 5 hours per week with an easy to use automated email sequence.

For example I said:

• 3 hours of video that save you months of guesswork and costly mistakes.
• Step-by-step template that helps you target the right audience and save thousands in wasted ad spend.
• Identify the best marketing channels fast, so you stop wasting money on ineffective strategies.

And when you position your solution like that - by translating your benefits into more revenue, saved cost, or saved time - you get people to think:

"Oh wow, this could be really interesting and super valuable." It's that shift from "Ok, cool" to "I need this now.

Take Slack, for example, a productivity tool that helps you plan projects and chat with your team members - once a startup, now with a whopping market cap of $26 billion.

❌ They don't just say:
"We provide team messaging and collaboration."
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✅ They say:
"35% increase in time saved due to automation and 97 min average time users can save weekly with Slack AI4."

That's tangible, and potential customers can see the cost savings right away.

It's not just on your sales page. You need to apply this everywhere you promote your product. Like your ad copy, your sales calls, your pitch deck, wherever you market your product.

Wherever you communicate with potential customers, make sure you translate the benefits of your product into dollars and hours saved.

So let me show you how you can fix this right now if you are making this mistake - in 3 simple steps.

But before that, let me show you something that will help you on your startup journey - my Startup Success Bundle.

The Startup Success Bundle is perfect for you if you are looking for a step-by-step, actionable & proven system to guide you to startup success.

Check it out!

First, write down the three most important features of your product. For example, if you have a time-tracking tool, you might say:
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✅ Automatic time tracking
✅ Detailed project reports
✅ Invoice generation

Next, write down the benefit for each feature. Like, what does it do for the customer?
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✅ Automatic time tracking → Never forget to log hours.
✅ Detailed project reports → See exactly where your time goes.
✅ Invoice generation → Get paid faster with automated invoicing.

And now, in step 3, you turn those benefits into money-based outcomes.
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✅ Save 5+ hours per week by automating time tracking.
✅ Identify unprofitable projects and save thousands per year.
✅ Reduce unpaid invoices by 50% and increase cash flow.

Can you see how much more powerful your product becomes when you communicate it this way?

This small change instantly makes your product more valuable. Because your customers don't have to connect the dots. You are telling them exactly what the real value of your product is.

So now that you know how to communicate your value, let me show you one absolute pro tip that will make your product seem even more valuable.

One of the most powerful ways to communicate your value is to compare it to an expensive alternative - it's called anchoring.

Basically, you show a super-expensive alternative and show your potential customers how cheap your solution actually is compared to it.

For example, if you sell an AI copywriting tool, compare it to hiring a $5,000/month marketing agency.

Or if you sell an automation tool, compare it to the cost of hiring a full-time employee to do the same tasks manually.

If you sell online courses, compare it to the cost of going to college.

This is a super powerful way to further show the value of your product.

Most startups can't make any money, not because their product is bad, but because they don't communicate its value. They just show the features, at best a few benefits.
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So here's your action step: Take a look at how you currently describe your product and make sure you have translated your benefits into dollar results.

But hey, your sales page is only one part of your successful startup. If you want a clear, proven, step-by-step system to help you build your successful startup, check out my Startup Success Bundle.

It's my answer to founders getting stuck in the process or making critical mistakes that cost their business.

Check it out now!