1. Course Introduction
2. Introduction to customer Personas
2.1 What are Personas?
2.2 Why are Personas important?
2.3 When is the right time to start with Personas?
2.4 For whom are Personas important?
2.5 The biggest mistakes when you use Personas
2.6 How to start with Personas
3. Persona Workshop
3.1 Structure of a typical Persona
3.2 Example Persona
3.3 Validating your Persona
4. Buyer Persona & User Persona
5. Pro tips and typical mistakes to avoid
6. Summary & bonus content