1. Course Introduction
1.1 What you will achieve with this course
1.2 Intro to marketing channels and the 2 important concepts you need to know
2. The 19 Marketing Channels
2.1 Social and display ads: Getting traffic quickly
2.2 Offline ads: The channel that is almost forgotten
2.3 Direct sales: 3 steps from lead to close
2.4 Email marketing: How to make people open and read your emails
2.5 Search engine marketing: Getting customers without overpaying
2.6 Search engine optimization: The long-term strategy you should always use
2.7 Targeting blogs: A hidden treasure for early-stage growth
2.8 Viral marketing: How to make customers recommend your service
2.9 Engineering as marketing: An opportunity when other channels fail
2.10 Trade shows: Strategies for in-person events
2.11 Offline events: Unlocking the power of face-to-face
2.12 Speaking engagements: Overcoming speaking challenges and delivering value
2.13 Community building: Creating a network of raving fans
2.14 Affiliate marketing: Getting new customers without any risk
2.15 Business development: Strategies for leveraging cooperations
2.16 Unconventional PR: Do what nobody else does
2.17 Content marketing: Providing value and getting traffic organically
2.18 Existing platforms: Maximizing success on existing channels
2.19 Public relations: How to get media coverage
3. Marketing Workshop & FAQs
3.1 How to use the marketing framework
3.2 Putting our knowledge into action with a real-life example
3.3 Crafting effective experiments for testing
3.4 What's next and frequently asked questions
4. Worksheets & Resources