Rapidly testing your service is necessary to grow. The important part is to test at a high tempo, fail fast and iterate.

Conversion rate, customer churn, customer acquisition cost and customer lifetime value directly impact your bottom line and are always worthwhile testing and improving. Incremental improvements compound. Therefore make experiments a habit in your SaaS company.

1. Identify your most important business objective

Increase conversion rate by 5%

2. Analyze your current situation

What's currently preventing users to take action?

3. Run experiment

Hypothesis, action steps, experiment length

4. Measure the outcome

Measure and compare the outcomes to see the impact.

Test at a high tempo and fail fast. Before you start, prioritize the experiments with the most impact. To craft effective experiments, start with a strong hypothesis, doable action steps and a clear deadline.