If you want to craft a compelling solution, you need to know your customers.

Instead of providing a service for "everyone“, start focusing on specific personas. This will help you to save money and communicate effectively.
Answer these powerful questions to gain more insights on your target group:
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- What keeps my customers up at night?
- What motivates my customers to solve their problem?
- What's the desired future state for my customers?

Understand what your customers are trying to achieve and what success means for them. Make them successful. If you want to observe how a specific group of customers evolves over time, use customer cohorts.

Not sure who your customers are? I will help you learn who your customers are.