The One Marketing Channel I’d Bet My Startup On

Over the past 10 years, I've had the incredible opportunity to work with over 50 startups and billion-dollar companies worldwide, and I've tested every marketing channel you can think of.

I remember one startup I worked with that was really struggling to get customers, even after investing heavily in ads. But as soon as we shifted our focus to this new marketing channel, everything changed and they managed to get hundreds of new customers.

Today, I'm excited to share with you the one powerful marketing channel I would bet my startup on. I'll show you exactly how to use it and share the personal experience that made it a game changer for me.

The only question is … are you ready to discover what it is?
Let's dive in!

→ The high-impact marketing channel that draws customers to you.
→ Practical steps to convert leads into loyal customers.
→ A proven, 3-step framework for using this powerful strategy.

The powerful channel I'm talking about is content marketing, which means creating assets like videos, social media posts or blog posts that your audience finds valuable.

And here's why it's so powerful. Normally it works like this - when you want to get new customers, you reach out to people and "sell" them your solution.

And yes, this can work BUT - here's the big but: It just feels salesy and even though your solution may be valuable and you are not trying to make a quick buck - it always felt wrong to me. I always hated it.

And that's why I love content marketing so much. It's the opposite. If you do content marketing right, potential customers come to you.

You don't interrupt them with ads or sales pitches. They come to you because your content is so valuable and speaks directly to their needs. And that is an important shift. You're not selling, you're not pushing, you're just showing them that you have a solution that could be valuable to them.

I mean, think about it - what would it look like if potential customers automatically came to you because they found your content online? How would that affect your business?

I will show you how you can use content marketing yourself and how you can get maximum impact, but first let me show you why content marketing is so powerful.

First, unlike cold calling or ads, you're not selling. When you create valuable content, you're building a relationship with your audience, you're building trust. People don't feel like they're being sold to, and that's the big reason why they engage more deeply.

Second, and I love this, everything you create is an asset. Once your content is out there - whether it's a blog post or a video - it will continue to drive traffic to your website years later. Automatically.

And more traffic means more leads, which means more customers.

So your content continues to work for you long after you hit publish. In my second startup, I used content marketing to get over 5,000 recurring website visitors a month in just six months.

That's the power of this strategy.

And the third big benefit is that customers come to you. They find you organically because they're looking for solutions to their problems, and your content helps solve those problems. So you're not wasting all your time chasing leads - leads naturally come to your business.

So I want you to take a moment here and think:
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• What kind of content could you create?
• What kind of super-valuable content would make customers come to you?
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OK, now that you know why content marketing is so effective, let's look at how you can start using it today.

The great thing about content marketing is that you don't need a huge budget or team - just a good plan. Here's my framework to get you started. - I want to keep this super simple - just 3 steps.

The first step is to identify your target audience, your Personas.

Ask yourself:

• Who exactly do I want to reach?
• What are their challenges?
• What can I help them with that makes sense for my business?

Remember, you can't help everyone - so, especially for early-stage startups, focus on the one specific customer segment that is most likely to benefit from your solution.

The next step is to find out what those people will find valuable. This could be tips, strategies, industry insights or a free demo of your product.

For example, what I do: Since I help founders get their first 100 customers with proven business strategies, I show them valuable tips, free worksheets or best practices. Anything of value.

Now comes the important part, because simply creating content and hoping for the best will not work. Whether it's a blog post, video or infographic, your content should always link back to your product or service as a logical next step for people to take.

For example, if you have a meditation app and want to promote it, you could write a blog post about why meditation is important and at the end of the post link to your app and let people download it directly.

That's the goal of content marketing. Remember - you want to lead to your solution.

So here is what I want you to do - get out a piece of paper - just scribble it down:  Who is your target audience, what content do they find valuable and how can you naturally lead them to your offer?
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Now, let me show you three pro tips to make your content marketing even more effective. These are the best tips the successful startups use.

First tip: Repurpose your content. For example, you can write a blog post on your website to get organic traffic from Google. Based on the text, create a YouTube video. From the long YouTube video, create short videos for Instagram or TikTok - you get the idea.

Repurpose your content, you don't have to create everything from scratch. It saves time and keeps your message consistent across platforms.

Many companies start content marketing but stop within the first 3 months. Why does this happen? Because it's a lot of work and unless you're paying for traffic, it takes time to grow. If you're not aware of this, you won't stay in the game.

Having a professional content calendar is the game changer. A content calendar keeps you on track because it helps you stay consistent.

You post something valuable the first week, the next week, the next week, and so on. That's why a calendar is so powerful.

But there is another benefit to a content calendar - you can easily track and manage all your content in one place, plan your content in advance and optimize your content distribution.

There is a lot of content calendar software out there - but if you want to keep your costs down, a simple Excel spreadsheet will do the trick.

This is a big one. If you lead directly from your content to your product, most people will not buy directly. They just aren't in the mood, don't have their credit card ready, or for whatever reason.

So it often makes more sense to lead to a lead magnet. This could be something valuable like a free demo, a checklist or a worksheet to help your audience take the next step.

The aim of this lead magnet is to build trust and get people's email address. And once you have their email address, you send an automated series of emails to those people, leading to your main offer within those emails.

This is why a lead magnet is so powerful. You ultimately move people closer to becoming customers.

Content marketing is a long-term strategy, but every piece of content you create is an asset that continues to add value to your startup. When you focus on delivering real value, you'll attract customers who are genuinely interested in what you have to offer.

But here’s the thing: Content marketing is just one of many ways to attract customers. The challenge most founders face isn’t a lack of options; it’s knowing which marketing channels will actually work for their startup.

That’s where my Marketing Channel Bundle comes in. This bundle will help you get your first 100 customers WITHOUT wasting your money on expensive ads.

This bundle is specifically designed to help you cut through the noise and focus on strategies that bring real results—so you’re not wasting money on guesswork.