I’ve been in marketing for over 10 years, worked with world-leading companies, and I’ve NEVER seen a marketing change this big.
And if you don’t adapt to this marketing shift in 2025, your startup could be in serious trouble.
Let me show you the new way to market your startup in 2025, what you need to do right now, and 5 ways how successful startups are adapting.
But first, let’s break down exactly what’s changing - and why startup marketing is never going back to the way it was.
And if you don’t adapt to this marketing shift in 2025, your startup could be in serious trouble.
Let me show you the new way to market your startup in 2025, what you need to do right now, and 5 ways how successful startups are adapting.
But first, let’s break down exactly what’s changing - and why startup marketing is never going back to the way it was.
What’s Changing?
When you wanted to market your startup a few years ago, and let''s say you wanted to do content marketing with blog articles for example - you would sit down, research, and carefully craft your blog article.
It would take days, sometimes weeks, to make it perfect. And when you finally hit "publish", you'd be proud of your work.
Now it's like this - you brainstorm a rough idea - if you brainstorm at all - and ask ChatGPT to write it for you.
It would take days, sometimes weeks, to make it perfect. And when you finally hit "publish", you'd be proud of your work.
Now it's like this - you brainstorm a rough idea - if you brainstorm at all - and ask ChatGPT to write it for you.
What took you days or weeks before now takes only a few hours. And in the near future AI agents will completely automate content creation. And we are just at the beginning of that.
So AI is completely changing the game.
And while AI brings incredible opportunities, it also creates huge challenges for startup founders. Because marketing as we know it is going to change forever.
For example, if you're using content marketing and you're getting a lot of traffic from Google, that could become a huge problem. Because people don't search Google for blog posts anymore.
If they have a question, they just ask AI for answers.
❌ So if your marketing relies heavily on SEO (Search engine optimization), you are in for a rough time.
But here's the good news - there's a new way to win - and I'm going to show you what it is. So let's talk about what you need to do right now to stay ahead.
POWERFUL STARTUP RESOURCESSo AI is completely changing the game.
And while AI brings incredible opportunities, it also creates huge challenges for startup founders. Because marketing as we know it is going to change forever.
For example, if you're using content marketing and you're getting a lot of traffic from Google, that could become a huge problem. Because people don't search Google for blog posts anymore.
If they have a question, they just ask AI for answers.
❌ So if your marketing relies heavily on SEO (Search engine optimization), you are in for a rough time.
But here's the good news - there's a new way to win - and I'm going to show you what it is. So let's talk about what you need to do right now to stay ahead.
The new way & what you need to do right now
I learned this lesson the hard way. The image below shows what my website looked like a few years ago. Cold, impersonal. It was basically just a brand name.
No face, no real connection with my audience. No one knew me.
No face, no real connection with my audience. No one knew me.
People didn't buy from me because there was one thing missing - trust. So I added a photo of myself, shared my personal journey, and built trust.
I stopped writing generic blog posts but made them super personal about my journey.
I stopped writing generic blog posts but made them super personal about my journey.
I mean think about it - when was the last time you clicked on an article and instantly knew it was AI-generated?
Did you trust it? Probably not.
Did you trust it? Probably not.
That’s exactly why personal connections will be the most powerful advantage in marketing from now on. I'll show you how successful startups are using this in a second, but remember - this is exactly what you need to do.
→ You have to build trust ←
The startups that win will be the ones that make their marketing personal. So whatever platform you're using - blog posts, YouTube videos - make it personal. Connect with people.
Trust will be the difference between people choosing you or your competition.
✏️ So take a second and think about it - what's one thing you can do today to make your marketing more personal?
Ok, now that you know that trust is the key to successful marketing in the age of AI, let's see how successful startups are already adapting.
But before that, I want to show you my Marketing Channel Bundle. It's a proven 4-step framework that will help you find the best marketing channels for your startup WITHOUT you having to waste your hard-earned money on expensive ads.
Check it out!
How the best startups are adopting
The best startups are using AI and still doubling down on human connection. Here's what they're doing:
1. They make their content deeply personal
Instead of generic, AI-generated blog posts, they make their content super personal. They share personal stories and real-life experiences.
What I found is that a great way to do this is to share behind-the-scenes content from your business, for example. Like the things your employees work on every day.
I've started doing this myself: I tell stories in my content instead of just showing information that you can find everywhere else.
That's how you get people to engage.
I've started doing this myself: I tell stories in my content instead of just showing information that you can find everywhere else.
That's how you get people to engage.
2. They build a personal brand
The second way - and this is an absolute game changer - successful startups build a personal brand. So instead of posting on social media with their business accounts, CEOs post on their personal accounts and share stories about their business.
They want people to connect with them and build a personal connection. Remember, people trust people, not faceless brands.
They want people to connect with them and build a personal connection. Remember, people trust people, not faceless brands.
And the crazy thing is, when these CEOs share something on social media - like a new offer or a new product - the engagement is crazy.
But the reason is actually pretty simple - it doesn't feel like an ad. I mean, if you see a new product from a brand, you just ignore it. But from someone you know and are already connected to, it could be interesting.
So I highly recommend that you start building your personal brand right now by posting valuable things on your personal account - not just your business account.
STARTUP WORKSHEETS, TEMPLATES, CHEAT SHEETSBut the reason is actually pretty simple - it doesn't feel like an ad. I mean, if you see a new product from a brand, you just ignore it. But from someone you know and are already connected to, it could be interesting.
So I highly recommend that you start building your personal brand right now by posting valuable things on your personal account - not just your business account.
3. They host webinars & live events
One of the all-time best ways to build personal connections is through webinars or live Q&As. It's just a great way to connect with people directly and answer questions.
What I've seen startups do is host monthly webinars and talk to their customers about future features, or host expert roundtables.
But again, the key is to engage with your community, not just have a webinar to talk about your stuff and then end it.
What I've seen startups do is host monthly webinars and talk to their customers about future features, or host expert roundtables.
But again, the key is to engage with your community, not just have a webinar to talk about your stuff and then end it.
4. They build a community
Now comes a key shift. Successful startups double down on building their community. And I'm not just talking about someone buying your product and now using your paid version.
That's not having a community. I mean having a place where people can connect, learn from each other, and connect with you.
Now, communities have always been super powerful because that's how you build raving fans who love your product and support you along the way, but again, in the age of AI, where everything becomes impersonal, it's even more important.
And you can build a community very easily with a slack, a discord, or a mastermind group. Now keep this in mind when you build such a community:
Keep it personal.
If someone texts you, it should be you or someone from your team who replies, not a chatbot. That would kill the whole idea of a mastermind.
That's not having a community. I mean having a place where people can connect, learn from each other, and connect with you.
Now, communities have always been super powerful because that's how you build raving fans who love your product and support you along the way, but again, in the age of AI, where everything becomes impersonal, it's even more important.
And you can build a community very easily with a slack, a discord, or a mastermind group. Now keep this in mind when you build such a community:
Keep it personal.
If someone texts you, it should be you or someone from your team who replies, not a chatbot. That would kill the whole idea of a mastermind.
5. They create experiences, not just content
Here's an absolute pro tip. Successful startups don't just create content - they create experiences AND they make their audience part of the experience.
So instead of just writing a blog or posting a video, they draw people in and make them feel involved. For example, they run challenges or create interactive workshops where people can actively participate.
This does two things:
1. It builds a deeper connection with the audience.
2. It makes your brand more memorable.
Remember, people don't just want to consume content - they want to be part of something. So the more interactive and engaging your marketing is, the stronger your audience’s loyalty will be.
So instead of just writing a blog or posting a video, they draw people in and make them feel involved. For example, they run challenges or create interactive workshops where people can actively participate.
This does two things:
1. It builds a deeper connection with the audience.
2. It makes your brand more memorable.
Remember, people don't just want to consume content - they want to be part of something. So the more interactive and engaging your marketing is, the stronger your audience’s loyalty will be.
What's next
Marketing is changing fast, and AI is just the beginning. So if you want your startup to win in 2025, you need to build trust, you need to be personal.
But hey, there are still proven marketing channels out there that will bring you customers for your startup in 2025.
Check out my Marketing Channel Bundle. It's a proven 4-step framework that will help you find your best marketing channels to get new customers WITHOUT you having to waste your hard-earned money on expensive ads.
Check it out now!
But hey, there are still proven marketing channels out there that will bring you customers for your startup in 2025.
Check out my Marketing Channel Bundle. It's a proven 4-step framework that will help you find your best marketing channels to get new customers WITHOUT you having to waste your hard-earned money on expensive ads.
Check it out now!