Forget everything you’ve heard about startup growth. All the marketing hacks, design tips and quick wins.
In fact, there is only one strategy you need to focus on. It's the only growth strategy your startup will ever need, and if you're not using it, you're leaving success on the table.
Let me reveal the exact strategy you need to grow your startup, why it's the only strategy you need, and how you can use it to skyrocket your success.
Having worked with over 50 startups and billion-dollar companies, I've analyzed hundreds of strategies and boiled them down to the ONE that actually drives results for startups.
So what is this game-changing strategy, and are you focusing on the right tactic?
Let's find out.
In fact, there is only one strategy you need to focus on. It's the only growth strategy your startup will ever need, and if you're not using it, you're leaving success on the table.
Let me reveal the exact strategy you need to grow your startup, why it's the only strategy you need, and how you can use it to skyrocket your success.
Having worked with over 50 startups and billion-dollar companies, I've analyzed hundreds of strategies and boiled them down to the ONE that actually drives results for startups.
So what is this game-changing strategy, and are you focusing on the right tactic?
Let's find out.
The game-changing strategy for startup growth
Here's the thing: Building a startup is hard. There are endless strategies, tools and advice thrown at you from all directions. And while some of it might work, most of it is noise.
But the one strategy that really matters, is to focus on just one type of customer.
But the one strategy that really matters, is to focus on just one type of customer.
Let me tell you a quick story:
When I first started, I felt like a Swiss army knife—I offered everything but stood out in nothing. I helped start-ups with design, marketing and business strategy. And while all of that was valuable, I never had that one specific target audience.
The problem is that it diluted my entire marketing message. When founders asked me how I could help them, I said - well, I can help you with anything. And that was true, because if you work in these industries for more than 5 years, you learn a lot.
But if you try to help everyone, you never solve anything effectively.
Then I started to focus. I became the go-to expert for helping founders get their first 100 customers with proven business strategies.
By focusing on one audience, I increased my revenue fivefold and established myself as an expert.
In a moment, I’ll show you a powerful framework to help you find your ideal customer and achieve similar results. But first, remember this:
When you know exactly who you’re talking to and who your product is for, incredible things happen:
The problem is that it diluted my entire marketing message. When founders asked me how I could help them, I said - well, I can help you with anything. And that was true, because if you work in these industries for more than 5 years, you learn a lot.
But if you try to help everyone, you never solve anything effectively.
Then I started to focus. I became the go-to expert for helping founders get their first 100 customers with proven business strategies.
By focusing on one audience, I increased my revenue fivefold and established myself as an expert.
In a moment, I’ll show you a powerful framework to help you find your ideal customer and achieve similar results. But first, remember this:
When you know exactly who you’re talking to and who your product is for, incredible things happen:
Clear messaging
Your communication becomes sharp and targeted. You can speak directly to the needs, desires, and pain points of that group, which makes it easier for them to see the value of your product.
Easier customer acquisition
Second, getting new customers becomes way easier. One of the main reason why startups fail is because they cant find customers. And they cant find customers because they either don't know to whom they are serving or – they do the same mistake as i did – they try to serve everyone.
When people know exactly what you stand for, and how you can help them they will buy.
When people know exactly what you stand for, and how you can help them they will buy.
Stronger customer love
And third, your customers will love your product. There is no value in people getting your free version, testing it for a week and leaving. That happens when your messaging is not crystal clear.
Now take a moment: Who is your ideal customer and how do you help them? Hold on to that thought because we're going to dive deeper.
Let me show you how to find your one group of customers with a powerful framework.
Powerful STARTUP RESOURCESNow take a moment: Who is your ideal customer and how do you help them? Hold on to that thought because we're going to dive deeper.
Let me show you how to find your one group of customers with a powerful framework.
How to find your one group of customers
OK, now you know why focusing on one customer group is so powerful, let's talk about how to find them. Here is a simple but super powerful framework for you. It works like this:
I help ... [target audience]
Achieve ... [outcome]
Without ... [pain point]
I help ... [target audience]
Achieve ... [outcome]
Without ... [pain point]
Let me share my completed framework with you:
I help early-stage founders get their first 100 customers through proven strategies, without them having to spend money on ads.
This framework is your shortcut to clarity—who you serve, how you help, and what sets you apart.
Now, pause for a moment and think about it:
• Who do you help?
• What outcome do you deliver?
• What pain point do you solve?
Be very clear about this. Trust me, doing this exercise will bring you so much clarity. Once you've done that, let's put it all together.
STARTUP WORKSHEETS & TEMPLATES
I help early-stage founders get their first 100 customers through proven strategies, without them having to spend money on ads.
This framework is your shortcut to clarity—who you serve, how you help, and what sets you apart.
Now, pause for a moment and think about it:
• Who do you help?
• What outcome do you deliver?
• What pain point do you solve?
Be very clear about this. Trust me, doing this exercise will bring you so much clarity. Once you've done that, let's put it all together.
Bringing it all together
Now you know exactly who you are helping and how you are helping them. What's next? This is the fun part - you implement it wherever you market your product.
On your website, on social media, for your newsletter - and the great thing is you can just copy and paste your message.
On your website, on social media, for your newsletter - and the great thing is you can just copy and paste your message.
And I even have a powerful ChatGPT prompt for you to make your life easier. You can simply copy and paste this prompt and use it for your marketing.
Just insert your value proposition, and let AI do the heavy lifting!
Just insert your value proposition, and let AI do the heavy lifting!
****Copy this***
Hey ChatGPT, I need help creating a compelling marketing message based on my value proposition.
Value proposition: [Insert value proposition here]
My value proposition delivers [key benefits or outcomes].
Based on this value proposition, please do the following:
1. Create 5 strong headlines for my website that grab attention, resonate with my target audience and clearly communicate the key benefits.
2. Create 3 social media post ideas that will engage my audience and highlight the unique value of my service. Each post should be relatable, shareable and include a brief caption and a suggestion for a type of visual (e.g. image, video, carousel) that could accompany the post.
• Include a CTA where appropriate (e.g. 'Sign up now', 'Learn more').
• Ensure that the tone is [insert preferred tone here, e.g. friendly, professional, motivational] and that the content addresses the needs and challenges of the target audience.
3. Create 3 newsletter emails to engage my subscribers. Each email should include:
• A compelling subject line.
• A clear, value-focused opening line that grabs attention.
• A short, informative body that relates to my value proposition and provides actionable insights or tips.
• A strong call to action that encourages the reader to engage further (e.g. visit the website, sign up for a workshop, download a free resource).
• An optional personal signature to make the email feel more authentic.
• Feel free to add storytelling, humour or any other element that fits the desired tone.
Do you have any questions before you start?
***Copy this***
STARTUP WORKSHEETS & TEMPLATES
Hey ChatGPT, I need help creating a compelling marketing message based on my value proposition.
Value proposition: [Insert value proposition here]
My value proposition delivers [key benefits or outcomes].
Based on this value proposition, please do the following:
1. Create 5 strong headlines for my website that grab attention, resonate with my target audience and clearly communicate the key benefits.
2. Create 3 social media post ideas that will engage my audience and highlight the unique value of my service. Each post should be relatable, shareable and include a brief caption and a suggestion for a type of visual (e.g. image, video, carousel) that could accompany the post.
• Include a CTA where appropriate (e.g. 'Sign up now', 'Learn more').
• Ensure that the tone is [insert preferred tone here, e.g. friendly, professional, motivational] and that the content addresses the needs and challenges of the target audience.
3. Create 3 newsletter emails to engage my subscribers. Each email should include:
• A compelling subject line.
• A clear, value-focused opening line that grabs attention.
• A short, informative body that relates to my value proposition and provides actionable insights or tips.
• A strong call to action that encourages the reader to engage further (e.g. visit the website, sign up for a workshop, download a free resource).
• An optional personal signature to make the email feel more authentic.
• Feel free to add storytelling, humour or any other element that fits the desired tone.
Do you have any questions before you start?
***Copy this***
What's next
Defining your target audience is the foundation of any successful startup. But it's pointless if you don't know the next steps.
That’s where my Startup Success Bundle comes in. It’s packed with proven frameworks and actionable worksheets to help you turn your startup idea into a thriving business.
If you’re serious about your success, don’t miss it.
Check it out!
That’s where my Startup Success Bundle comes in. It’s packed with proven frameworks and actionable worksheets to help you turn your startup idea into a thriving business.
If you’re serious about your success, don’t miss it.
Check it out!
