I’ve been in marketing for over 10 years. I built two companies myself, and coached over 50 startups and billion-dollar brands around the world.
Let me show you 10 years of marketing experience distilled into 6 simple, actionable tips to help your startup get more customers.
Stick around till the end — I’ve got a bonus tip you don’t want to miss!
Let's dive in!
Let me show you 10 years of marketing experience distilled into 6 simple, actionable tips to help your startup get more customers.
Stick around till the end — I’ve got a bonus tip you don’t want to miss!
Let's dive in!
Tip 1: You Only Need One Marketing Channel
We start with a big one. Many marketing gurus will tell you that you need to use every marketing channel to avoid being left behind. Facebook, Instagram, TikTok, Google Ads, SEO - the list goes on.
But here's the truth:
If you focus on too many channels - you'll waste your time and money, and in the end - you won't get any customers. And that's why 90% of startups fail. They go after every marketing channel, but they don't know which one works best for their startup.
I'm not saying you shouldn't experiment—absolutely try different things! But when you find something that works, double down on it. You only need one marketing channel to work well.
Just one. Not five, not three, just one.
Once you find the marketing channel that works best for your startup, go all in on it. Focus all your energy there. For example, if social media marketing is bringing in leads and customers, focus on social media. If email marketing works, focus on email marketing.
So think about where your audience spends their time. Are they on Instagram, LinkedIn or YouTube? Go there and post valuable content there.
Powerful STARTUP RESOURCESBut here's the truth:
If you focus on too many channels - you'll waste your time and money, and in the end - you won't get any customers. And that's why 90% of startups fail. They go after every marketing channel, but they don't know which one works best for their startup.
I'm not saying you shouldn't experiment—absolutely try different things! But when you find something that works, double down on it. You only need one marketing channel to work well.
Just one. Not five, not three, just one.
Once you find the marketing channel that works best for your startup, go all in on it. Focus all your energy there. For example, if social media marketing is bringing in leads and customers, focus on social media. If email marketing works, focus on email marketing.
So think about where your audience spends their time. Are they on Instagram, LinkedIn or YouTube? Go there and post valuable content there.
Tip 2: Don’t Chase the Next Trendy Channel
Many people make this mistake when they blindly listen to some marketing guru. When TikTok and Instagram blew up, everyone said you had to post daily and you had to go viral to succeed. Or when Clubhouse launched, everyone told you you need to be there.
But just because a channel is trendy doesn't mean it's the right fit for your startup.
Your startup is unique, your audience is unique.
So what you really need to focus on is where your audience is hanging out, not where the latest "guru" tells you to go. Remember that.
But just because a channel is trendy doesn't mean it's the right fit for your startup.
Your startup is unique, your audience is unique.
So what you really need to focus on is where your audience is hanging out, not where the latest "guru" tells you to go. Remember that.
So before you jump on the latest trend, ask yourself:
"Where is my audience actually spending their time?"
Not where everyone tells you to go, but where your specific audience is. That's the channel you want to focus on.
Worksheets, templates, cheat sheets"Where is my audience actually spending their time?"
Not where everyone tells you to go, but where your specific audience is. That's the channel you want to focus on.
Tip 3: Not All Traffic is Good Traffic
Let me ask you a question - are 1 million followers good?
Well, it depends.
Here's the truth: Not all traffic is good traffic.
You don’t need millions of views or thousands of likes. What you need is qualified traffic - people who are actually interested in your offer and who are likely to buy. That's how you grow your startup.
I mean, think about it. Would you rather have 100 loyal followers who look at your offer and buy, or 1 million random people who just scroll past your content?
Well, it depends.
Here's the truth: Not all traffic is good traffic.
You don’t need millions of views or thousands of likes. What you need is qualified traffic - people who are actually interested in your offer and who are likely to buy. That's how you grow your startup.
I mean, think about it. Would you rather have 100 loyal followers who look at your offer and buy, or 1 million random people who just scroll past your content?
So the goal is quality over quantity. It's better to have a small group of people who are perfect for what you have to offer than a huge audience who don't care.
So stop chasing vanity metrics like likes, views or website traffic.
Focus on attracting the right leads.
So stop chasing vanity metrics like likes, views or website traffic.
Focus on attracting the right leads.
Before I show you the next tip I want to share something powerful with you - my Marketing Channel Bundle
It's my proven 4-step framework to help you get your first 100 customers for your startup WITHOUT you having to waste your money on expensive ads.
It's a 4-step framework that you can apply quickly, so you'll see results in no time, and it's based on the Bullseye Framework - one of the most trusted methods in the startup and SaaS industry for finding the best marketing channels.
Check it out!
It's a 4-step framework that you can apply quickly, so you'll see results in no time, and it's based on the Bullseye Framework - one of the most trusted methods in the startup and SaaS industry for finding the best marketing channels.
Check it out!
Tip 4: You Don’t Need a Huge Budget
One of the things I've learnt from 10 years of marketing is that you don't need a huge budget to get good results.
I worked with a super early stage founder who basically had no budget for customer acquisition. So we focused on one of the cheapest customer acquisition strategies out there - using his personal network. We simply reached out to his network with a tried-and-tested script and he got his first 20 customers.
So here is the truth about marketing and money - more money does not mean more success. You can have hundreds of thousands to spend on your marketing, but it does not guarantee success - if you focus on the wrong channels.
I worked with a super early stage founder who basically had no budget for customer acquisition. So we focused on one of the cheapest customer acquisition strategies out there - using his personal network. We simply reached out to his network with a tried-and-tested script and he got his first 20 customers.
So here is the truth about marketing and money - more money does not mean more success. You can have hundreds of thousands to spend on your marketing, but it does not guarantee success - if you focus on the wrong channels.
📙 I've got a challenge for you
Get creative and think of ways to land 20 customers without spending more than $100.
What channels would you use?
What channels would you use?
Tip 5: You Don’t Need Ads
This one's a big one—and probably a bit shocking. I’ve never used ads in my business - and honestly, I don’t plan to.
Here’s why: selling directly from ads might work, but your conversion rate will be pretty low. According to serial entrepreneur Allan Dib, it's around 3%.
So he recommends creating valuable content instead of trying to sell directly from ads. And I agree that valuable content is important, but if you use ads and show people valuable content, the funnel is just not effective.
I mean think about it: If you are a fitness trainer and you show people how to lose weight with a pro tip and you buy ad space for that, well, you just spent $100 to give someone a tip. But more often than not, these people will not buy from you.
The second reason I don't like ads is that as soon as you stop paying for it, it's gone. No one will ever see it again.
What I prefer is creating content that people can find organically - I am talking about content marketing. Like blog posts or YouTube videos that offer real value.
And it works - people find my products after watching my free content and end up buying. And also - people can find my content years after I have published it. Content marketing has helped me get tons of leads over the last few years.
So, long story short, you don't need ads to be successful as a startup.
Powerful STARTUP RESOURCESHere’s why: selling directly from ads might work, but your conversion rate will be pretty low. According to serial entrepreneur Allan Dib, it's around 3%.
So he recommends creating valuable content instead of trying to sell directly from ads. And I agree that valuable content is important, but if you use ads and show people valuable content, the funnel is just not effective.
I mean think about it: If you are a fitness trainer and you show people how to lose weight with a pro tip and you buy ad space for that, well, you just spent $100 to give someone a tip. But more often than not, these people will not buy from you.
The second reason I don't like ads is that as soon as you stop paying for it, it's gone. No one will ever see it again.
What I prefer is creating content that people can find organically - I am talking about content marketing. Like blog posts or YouTube videos that offer real value.
And it works - people find my products after watching my free content and end up buying. And also - people can find my content years after I have published it. Content marketing has helped me get tons of leads over the last few years.
So, long story short, you don't need ads to be successful as a startup.
Tip 6: Marketing Takes Time
Who doesn’t want overnight success? But here's something I really want you to remember: Marketing takes time. Yep, it really does.
Sure, if you go for ads - you can see results quickly, but most marketing channels just take time. If you're doing content marketing, for example, don't expect instant results. It's not a 'quick fix' for your business.
But here's the thing: if you stick with it and keep providing consistent value, the results will snowball. But you have to be patient.
For example, it took me 3 months to get my blog ranked with SEO, but now thousands of people find it every month, visit my site, and buy my products.
Sure, if you go for ads - you can see results quickly, but most marketing channels just take time. If you're doing content marketing, for example, don't expect instant results. It's not a 'quick fix' for your business.
But here's the thing: if you stick with it and keep providing consistent value, the results will snowball. But you have to be patient.
For example, it took me 3 months to get my blog ranked with SEO, but now thousands of people find it every month, visit my site, and buy my products.
So remember this: Provide value and keep going. Keep showing up. In 6 months or a year you'll be glad you did.
Now let me give you a bonus tip that's a real game changer.
Now let me give you a bonus tip that's a real game changer.
Bonus Tip: You Don’t Need to Post Every Day
I used to think you need to post every day to stay relevant. But that's not true. Yes, consistency is important, but remember - you only need one big hit and you don't need 1 million followers.
A single piece of content that resonates with your audience can outperform dozens of mediocre posts.
So take a second and think about it: What's one high-impact piece of content you can create this week? Put it on your calendar and go create it.
Remember, it's better to have fewer high-quality posts than to post mediocre stuff every day.
A single piece of content that resonates with your audience can outperform dozens of mediocre posts.
So take a second and think about it: What's one high-impact piece of content you can create this week? Put it on your calendar and go create it.
Remember, it's better to have fewer high-quality posts than to post mediocre stuff every day.
What's next
Now you know the best tips from 10 years of marketing. BUT - here's the thing: these tips are useless if you don't have a clear strategy to get customers.
That's exactly how my Marketing Channel Bundle will help you.
If you are tired of wasting your hard-earned money on marketing that doesn’t bring results - the bundle will help you find the best marketing channels for your startup with my proven, 4-step framework.
Get the bundle now!
That's exactly how my Marketing Channel Bundle will help you.
If you are tired of wasting your hard-earned money on marketing that doesn’t bring results - the bundle will help you find the best marketing channels for your startup with my proven, 4-step framework.
Get the bundle now!