There are so many marketing gurus out there, and to be honest, it really annoys me when they give misleading advice.
So, let me share with you 3 marketing secrets that most gurus won't tell you - secrets that will help you avoid costly mistakes and grow your startup with confidence.
Make sure you stick around to the end because I've got a bonus tip for you.
Let's get started.
So, let me share with you 3 marketing secrets that most gurus won't tell you - secrets that will help you avoid costly mistakes and grow your startup with confidence.
Make sure you stick around to the end because I've got a bonus tip for you.
Let's get started.
Secret #1: You Only Need One Successful Channel
We start with a big one. Many marketing gurus will tell you that you need to use every marketing channel to avoid being left behind. Facebook, Instagram, TikTok, Google Ads, SEO - the list goes on.
But here's the truth: If you focus on too many channels - you'll waste your time and money, and in the end - you won't get any customers. And that's why 90% of startups fail. They go after every marketing channel, but they don't know which one works best for their startup.
Now, I'm not saying you shouldn't experiment. In fact, you should, because that's how you find the best channel for your startup. But what I am saying is that you only need one channel to work well.
Just one. Not five, not three, just one.
Once you find the marketing channel that works for your startup, you need to double down on it. Forget about chasing all the shiny objects.
For example, if social media marketing is bringing in leads and customers, focus on social media. If email marketing works, focus on email marketing.
The real challenge is finding that one channel.
I will show you later how to find the best marketing channel for your startup, but I promise you, focusing on the one marketing channel that works will save you tons of time, money and frustration.
But here's the truth: If you focus on too many channels - you'll waste your time and money, and in the end - you won't get any customers. And that's why 90% of startups fail. They go after every marketing channel, but they don't know which one works best for their startup.
Now, I'm not saying you shouldn't experiment. In fact, you should, because that's how you find the best channel for your startup. But what I am saying is that you only need one channel to work well.
Just one. Not five, not three, just one.
Once you find the marketing channel that works for your startup, you need to double down on it. Forget about chasing all the shiny objects.
For example, if social media marketing is bringing in leads and customers, focus on social media. If email marketing works, focus on email marketing.
The real challenge is finding that one channel.
I will show you later how to find the best marketing channel for your startup, but I promise you, focusing on the one marketing channel that works will save you tons of time, money and frustration.
Secret #2: Stop Chasing Trendy Channels
This is a common mistake you'll hear a lot if you listen to any marketing guru. When Instagram or TikTok launched, everyone told you to post daily, to create viral videos, to push out content.
But listen - just because a channel is trendy doesn't mean it's right for you.
Your startup is unique, your audience is unique.
What you really need to focus on is where your audience is hanging out, not where the latest "guru" tells you to go. Just because someone says "TikTok is the future" doesn't mean it's right for your startup. Remember that.
I mean, let's be real: The best way to burn your money is to create content and push it to a platform where your potential customers don't spend their time.
So before you jump on the latest trend, ask yourself:
"Where is my audience actually spending their time?“
Not where everyone tells you to go, but where your specific audience is. That's the channel you want to focus on.
But listen - just because a channel is trendy doesn't mean it's right for you.
Your startup is unique, your audience is unique.
What you really need to focus on is where your audience is hanging out, not where the latest "guru" tells you to go. Just because someone says "TikTok is the future" doesn't mean it's right for your startup. Remember that.
I mean, let's be real: The best way to burn your money is to create content and push it to a platform where your potential customers don't spend their time.
So before you jump on the latest trend, ask yourself:
"Where is my audience actually spending their time?“
Not where everyone tells you to go, but where your specific audience is. That's the channel you want to focus on.
Secret #3: Not All Traffic Is Good Traffic
Let me ask you a question: Are 1 million followers good?
Well, it depends.
Here's another truth that most marketing gurus won't tell you: Not all traffic is good traffic. You don't need a million views. You don't need thousands of likes.
What you need is qualified traffic - people who are actually interested in your offer and likely to convert into customers. That's how you grow your startup.
I mean, think about it. Would you rather have 100 loyal followers who look at your offer and convert, or 1 million random people who just scroll past your content?
So the goal is quality over quantity. It's better to have a small group of people who are perfect for what you have to offer than a huge audience that doesn't care.
So stop chasing vanity metrics like likes, views or website traffic. Focus on attracting the right leads.
Well, it depends.
Here's another truth that most marketing gurus won't tell you: Not all traffic is good traffic. You don't need a million views. You don't need thousands of likes.
What you need is qualified traffic - people who are actually interested in your offer and likely to convert into customers. That's how you grow your startup.
I mean, think about it. Would you rather have 100 loyal followers who look at your offer and convert, or 1 million random people who just scroll past your content?
So the goal is quality over quantity. It's better to have a small group of people who are perfect for what you have to offer than a huge audience that doesn't care.
So stop chasing vanity metrics like likes, views or website traffic. Focus on attracting the right leads.
Bonus Tip: It Takes Time
Here's a bonus for you - something I really want you to remember: Marketing takes time. Seriously, it does.
Yes, if you go for ads - you can see results quickly, but most marketing channels just take time. For example, if you're doing content marketing, don't expect instant results. It's not a "quick fix" for your business.
But here's the thing: If you stick with it, keep providing consistent value, the results will snowball over time. Customers will start coming to you, and it'll feel like magic. But you have to be patient.
For example, it took me 3 months to get my blog articles ranked on Google, but now every month thousands of people find my content, visit my website, and buy my products.
So remember that: Provide value and keep going. Keep showing up. In 6 months or a year, you'll be glad you did.
Yes, if you go for ads - you can see results quickly, but most marketing channels just take time. For example, if you're doing content marketing, don't expect instant results. It's not a "quick fix" for your business.
But here's the thing: If you stick with it, keep providing consistent value, the results will snowball over time. Customers will start coming to you, and it'll feel like magic. But you have to be patient.
For example, it took me 3 months to get my blog articles ranked on Google, but now every month thousands of people find my content, visit my website, and buy my products.
So remember that: Provide value and keep going. Keep showing up. In 6 months or a year, you'll be glad you did.
What's next
So there you have it - three marketing secrets most people won't tell you. Focus on the one channel that works, find where your audience is, and go for qualified leads, not vanity metrics.
The next time you hear a marketing guru tell you otherwise, remember these secrets.
Speaking of finding the best marketing channel, I've got a framework that will help you do just that - you can get it in my Marketing Channel Bundle.
The next time you hear a marketing guru tell you otherwise, remember these secrets.
Speaking of finding the best marketing channel, I've got a framework that will help you do just that - you can get it in my Marketing Channel Bundle.
