The One Concept to Generate Million Dollar Startup Ideas

There’s one concept that successful entrepreneurs use to find their million dollar startup ideas—and it’s not just brainstorming.
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Let me show you how this method works, why it’s so effective, and how you can use it to unlock killer ideas for your own startup. Plus, I’ve put together an exclusive worksheet to walk you through the idea generation process step by step, so you can find your next big idea with confidence.

→ A step-by-step approach to generate valuable startup ideas.
→ Proven techniques to identify ideas with high market potential.
→ How to create solutions that solve real problems.

Buckle up and let’s dive in!

The concept I'm talking about is called reverse engineering. Instead of coming up with a product idea and hoping people will buy it, reverse engineering means finding a problem first and building a solution to it.

We basically start with people's pain points and work backwards to build something valuable. But why is the concept so important?

A lot of founders have cool ideas and then try to "sell" them to people, hoping someone will care.

But these startups will fail.

Because most of the time they just built something that nobody wants. But if you start with a real problem and solve it - you're already one step ahead - because you know there's a need.

Let me show you how to do this, step by step.

The first step is to find a problem worth solving. Start by observing what frustrates people around you. This could be something in your everyday life, at work, or even a frustration you've noticed in your hobbies. Notice what people complain about or things they wish were easier.
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Another great way is to look at online forums, social media, or communities where people talk about their problems.

So every time someone says:

• "Man, I wish there was..." or
• "Why isn't there..."

you need to listen carefully. Write these problems/ideas down so you don't forget them.

But here's the secret:
Not all problems are created equal. Some problems may seem interesting, but don't affect enough people, or don't solve a big enough problem. I'll show you how to find the most important ones in a second, but first - take a second:

Think about a problem you've encountered recently. Maybe something at work or in your personal life that really bothered you.

Write it down - it could be your next million dollar startup idea.

Now that you have a problem in mind, let's evaluate it - we need to find out if the problem is worth solving. So we rate the problem from 1 to 10 based on the following factors:

• Number of users facing the problem
• Severity of the problem
• Potential impact of a solution
• Feasibility of a solution
• Competition
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1 means not in your favor, 10 means very much in your favor.

These factors will help us determine which problems have the highest potential. Let me quickly explain what each section means so you know exactly what to look for.

First, look at how many users are affected by the problem. The more people who have this problem, the bigger your potential market. If only a tiny group cares, it may be tough to find customers.

Next, we look at the severity of the problem. Like, is it just a minor inconvenience or something that causes a lot of frustration for people?

Problems that seriously impact people's lives or work are more valuable to solve. So if you solve a small problem, people won't be willing to pay for it.

Here's where we ask ourselves: How big a difference will our solution make?
For example, a solution that significantly improves people's lives is more likely to succeed. People are more willing to pay for big improvements.

Now, this is a big one - often founders have amazing ideas and start building, only to find out that the equipment or inventory they need is too expensive. So no matter how big the problem or how valuable the solution, you need to make sure it's something you can actually do.

So think about whether you have the skills, resources or technology to make it happen. Make sure it's realistic for you, especially if you're an early-stage founder working with limited resources.

Remember, a brilliant idea that’s impossible to execute isn’t worth going for.

And then there is the competition. Let me tell you a quick personal story - I had so many amazing startup ideas, and after Googling, I found out that someone else had already done it. How frustrating.

But later, a mentor of mine told me this: There will always be competition. But competition is not a bad thing; it shows that there is demand. The trick is to see if the existing solutions are already strong or if you can improve them.

For example, like, can you offer a unique twist or a better customer experience - or can you carve out a niche - that's the key. So if you find that your competitors are just "ok" and you know you can do it better, it might be worth going for it.
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Once you have filled in each box, add up the numbers to find out which problem is worth going for.

But we're not done yet - there are 2 steps left - let's keep going.

Once you have your top-ranked problems, you need to engage with users. This is not to validate the idea, but to make sure you fully understand the problem. You may find that you've missed something really important, or that there's a whole other angle to the problem that you hadn't thought of.

So talk to some potential users and talk to them about what really frustrates them about the problem. Ask them questions, understand their frustrations, and find out if you really understood the problem.

The more customer feedback you get, the better your ideas can be.

Now its time to brainstorm possible ideas for the highest ranked problem. You can be completely free here, but keep in mind the factors I showed you earlier. For example, is the solution feasible or can you beat the competition.

Once you have a list of potential solutions, an important part is coming - we need to validate our startup idea to be 100% sure there is a demand for our solution. Otherwise, we might build a solution that no one wants.

So we go to our potential customers, talk to them about our potential solution and whether it would be valuable to them. This is the best insurance against a startup nightmare. Here is a step-by-step guide on how to validate the idea.

Reverse engineering is the first step in building a successful startup. We don't start with a cool idea, we start with a real problem worth solving. We list all the problems, prioritize them, and brainstorm solutions.  

Now you know how to find great ideas, but none of that matters if you don't know the next steps. Check out my Startup Success Bunde. It's my answer to founders getting stuck in the process or making critical mistakes that cost their business.

Learn how to turn your startup idea into the successful, thriving business of your dreams!